Vancouver based jewelry and clothing designer.
Vancouver based jewelry and clothing brand developed and run by designer and crafter Sara Jolene.
The name Head in the Clouds was passed down to her from her mother Catherine. Catherine is a talented seamstress and knitter who made a business of it sewing and altering bridal wear when Sara was young. There was a joke that my mother often had her ‘head in the clouds’ while often being distracted by sewing. Her mother Betty taught her to sew, and it goes back generations from there.
Sara’s business developed and refined itself over the last 15 years. She started out making crochet toques and sewn neck warmers for friends at the ski hill. Then, doing some craft markets with little sewn change purses and knitted scarves and hats. It naturally evolved from there. She is currently focusing on crochet earrings and unique woven yarn necklaces. With the odd crochet clothing piece. All done by hand, one stitch at a time.
Sara has been sewing costumes and altering her clothing since she was a teen. The clothing designs were able to come into reality this spring with a trip to Bali. Working with local tailors in an ethical environment she was able to bring her designs into full life.
Her designs are bright and whimsical with a dash of clown and a whole lot of granny. Classic, Vintage and Functional. Sara is looking forward to the future, being inspired, and being able to inspire those around her through fashion, carrying the knowledge gifted to her by the grandmothers.